Developing a Social Media Strategy

5 articles I researched on developing a social media strategy all provided some very good insight. showed a very simplified way to look at a social media strategy and explained some very helpful tips to get a marketer starte with social media. The most important was the part about selecting metrics to tell whether or not the marketing strategy is successful or not. Why do it if it isn’t working?

The next article on social media strategy,, explained how to make infographics and how to get your social media posts to stand out. This can be very helpful since a lot of social media marketing is very visual. People don’t want to just read text, infographics stand out well. was the next article I read on this topic. The author gives some very good insight from a very professionally experienced perspective. Once again explaining to value metrics in evaluating your marketing efforts as well as analyzing results, this article brought it one step further and explained how to work with the results to make the efforts work.

The next article I read showed a successful effort that went viral and how it all happened. shows how a marketing team used twitter and facebook to make the batkid event in san francisco a huge marketing success. Securing some important twitter handles can really help to promote a business. 

The final article gives future marketers a starting point and explains how to set up realistic goals when using social media for marketing efforts. I also like how it explains that participation in social media when marketing is no longer an option, it’s a must. 


Blog About Blogging

I recently researched 5 articles having to do with blogging and found them very interesting. The first article I read,, gave 10 commandments/rules that every blog should follow. Rules such as you should post every day, you should remember you’re trying to sell something, and to remember that the blog is simply a marketing tool. 

The next article i read explained things to avoid for new bloggers. Common mistakes such as being original and not copying material from other bloggers is explained. Also the author explains that you need to know about the legal issues surrounding blogging. was the next article that appealed to me and this assignment. It provides some very useful links on techniques and motivation when writing blogs. An interesting link showed how to make your blog stand out from the crowd. This led to the next article I researched. shows bloggers different ways to make a blog more useful and unique. Pointers include not linking the same site more than once every two weeks, quoting unknown sources, and not to whine.

The final article I read explained how blogs tend to fail due to the failure of the user to keep them going. Motivation is a big factor when it comes to blogs and keeping them active. Users also tend to give up on blogs if they do not see instantaneous results.