I was checking out some blog posts having to do with check ins and how businesses are using them to drive up market share and gain customers. Here are some of the best five I found.
http://www.entrepreneur.com/blog/225436 This blog was one of my favorites because it explains how location based social media is changing the game for businesses. He explains that social media such as Yelp and Foursquare are shaping a new social media marketing strategies in today’s business world. The blog also clearly lays out that this strategy is really only relevant for businesses that have many locations and run out of multiple stores. For instance, a company like Wells Fargo would not benefit from a check in.
I’m a sucker for blogs that involve lists. So here in one that explains ten reasons why location-based social media is changing marketing. http://www.salesforcemarketingcloud.com/blog/2013/03/10-ways-location-based-social-media-is-changing-marketing/ The three most interesting in my opinion were how the author explained that mobile marketing is still really new and hasnt been pushed to its boundaries yet, it creates a relavant message, and it allows businesses to segment people into groups based on location.
http://www.socialmediaexaminer.com/location-based-marketing-tips/ While this blog provides a lot of overkill, it does make some good points and offers some good advice for businesses trying to get started with location based strategies. #1 was the most important piece of information in this blog, it shows how your business can measure how your location based strategies are working. The coupon strategy is important too, but blogs such as http://blog.wcgworld.com/2012/01/2012-location-based-marketing-predictions explain how one day, location based media will become the sunday coupon section of our newspaper.
The last blog I found rather interesting. http://blog.hubspot.com/blog/tabid/6307/bid/31386/9-Ways-B2Bs-Can-Excel-With-Location-Based-Social-Media.aspx This blog shows how B2Bs can excel with location based media. While many people believe this strategy could only have a chance working with B2Cs, because of the ability to drive customers to stores, B2Bs can also benefit. The most important point being that you can use location to explore possible partnerships.